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Fill in the tiles below and click “calculate.” When you’re finished, click “get complete results” to receive a downloadable version of your results with additional insights into areas of opportunity.

YOUR DEPARTMENT
How many CRM records do you fix/update each quarter? This number is typically 2-5% of all CRM records per quarter?
PRO-ACTIVE RECORD REPAIRS PER QUARTER
ANNUAL COMPANY REVENUE
$
How many minutes does it typically take you to fix a CRM record and publish it?
MINUTES SPENT FIXING RECORDS
min.
0 60
NUMBER OF CUSTOMERS
CURRENT DATA QUALITY
This ROI calculator is provided as-is and for reference only. This is not a guarantee of your actual ROI or results.

Your Results

POTENTIAL BENEFITS ACHIEVABLE

$475,105
This represents the potential benefits your business can achieve through a proactive and ongoing data management program. Better data enables you to segment and target more effectively, drive deeper personalization, and improve the productivity of your sales, marketing, and operations teams.

THERE IS ROOM FOR IMPROVEMENT:

OPERATIONAL COST

$475,105
This represents the cost of managing data quality (i.e. time and resources).

INDIRECT COST

$475,105
This represents the downstream impact of poor quality data (i.e. your inability to segment and target prospects, personalize content, etc.).